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See the list: Here are the most popular workplaces among young people

Pay is more important than flexibility to young people, and, according to a new survey, two banks are among the top 25 most attractive workplaces.

13. Oct 2025
3 min
English / Dansk

A few years ago, flexibility and work-life balance were the most important elements for Danish employees early in their careers.

This is no longer the case.

For the first time, pay and benefits are the most important factors to Danish graduates and people with a few years of work experience when choosing an employer.

This is evident from the latest edition of the Young Professional Attraction Index (YPAI), one of Europe's largest surveys of what makes a workplace attractive to professionals early in their careers.

Being able to handle everyday life with, for example, flexible working hours, working from home and normal working hours is no longer a perk. It is now a fundamental prerequisite linked directly to autonomy, trust and mental health. 

This is the analysis of Christoffer Svensson, Managing Director at Academic Work, which is the company behind the survey.

"The findings show that financial security has taken centre stage again. Early-career professionals don't just expect flexibility and development; they expect them to be based on competitive pay. To employers, it's a wake-up call," he says. 

(Artiklen fortsætter efter boksen)

The most important parameters to young people

Although the most important criterion to young people is money, perhaps also related to the rising inflation, it cannot stand alone. 
Based on responses from 1,150 respondents, the survey highlights benefits linked to mental health, parental leave and the possibility of remote working as key to attracting and retaining talent.

At the same time, they expect companies to offer flexibility and ensure well-being on top of a robust pay package.

The ten most important criteria for young people when choosing a workplace: 

  • Pay and benefits (51%)
  • Working environment (50%)
  • Flexibility and work-life balance (45%)
  • Good leader/management (38%)
  • Colleagues (38%)
  • Task content and design (34%)
  • Career and development opportunities (33%)
  • Location and transport options (28%)
  • Job security and company stability (28%)
  • Company reputation (13%)

Novo, Nordea and Danske Bank

The survey respondents also identified the companies that fulfil their ideas of an attractive workplace. 

In spite of being responsible for this year's largest layoff in Denmark, Novo Nordisk is top of the list.   Next on the list are LEGO and Lundbeck, closely followed by companies such as Danfoss, Maersk, COWI, Grundfos and Carlsberg.

The financial sector also stands out as being attractive among new employees, and this includes Denmark's two largest banks. 

Nordea, new to the list this year, comes in at number 19.

Danske Bank is ranked number 23. 

Another trend apparent from this year's survey is that several public sector workplaces have moved into the top 25 for the first time.

This includes the Danish Armed Forces, the Danish Police, municipalities, the Danish State and the Ministry of Foreign Affairs.
According to Academic Work, this shows that young people are increasingly looking for jobs that combine stability with the opportunity to make a difference.

Top 25 most attractive employers in 2025

  1. Novo Nordisk
  2. LEGO
  3. Lundbeck
  4. Danfoss
  5. COWI
  6. Grundfos
  7. Carlsberg (new)
  8. Rambøll (new)
  9. Maersk
  10. University of Copenhagen
  11. Vestas
  12. KPMG (new)
  13. Ørsted
  14. Salling Group
  15. Arla
  16. DR (Danish Broadcasting Corporation)
  17. Tryg (new)
  18. Ministry of Foreign Affairs
  19. Nordea (new)
  20. Central Denmark Region
  21. The Danish Police (new)
  22. The Danish State
  23. Danske Bank
  24. The municipalities
  25. The Danish Armed Forces (new)

Source: Academic Work Young Professional Attraction Index 2025

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